Bottle Caps
The Guala Cap and NFC Technology
The Guala Cap and NFC Technology
The Italian closure manufacturer Guala Closures is the market leader in aluminium and nonrefillable pilfer-proof closures, or safety caps, which are used for premium spirits.guala cap It also has a strong presence in the wine, water and oil and vinegar sectors with its roll-on aluminium closures, as well as in the high-end luxury closure market with special designs and materials.
The company has always employed advanced technologies, with connected closures being one of the most recent innovations.guala cap The technology is powered by NFC, the same kind of close-range connective technology that is already widely used for contactless payment systems such as credit cards. This makes it easy to implement and use for consumers, who simply need a smartphone to tap the NFC tag on the cap and instantly access value-added extras such as drinks recipes or sweepstake competitions.
NFC-enabled guala caps also offer additional sustainability benefits.guala cap The technology does not require downloading of any apps, and the tags are easily recyclable in the same systems that all aluminum closures are recycled in. They also eliminate the need for paper neckties, saving on printing and transport costs. “For environmentally-conscious consumers, it’s a dream come true,” Ferrari adds.
A guala cap is also a smart security measure: it contains an RFID (radio-frequency identification) chip, which provides tamper protection by recording the unique identification number of each cap. This tamper-proof system is a vital tool for protecting a premium product, as it helps to prevent counterfeiting and other unauthorized activities that could harm consumers.
In a world where environmental awareness is at an all-time high, consumers are seeking more sustainable solutions to their daily life choices, including the products they buy and drink. The guala cap is just another step in the shift towards more sustainable packaging.
Guala’s innovation has been met with resounding success, and its customers have been quick to adopt the new closures. Pernod Ricard, for example, will be rolling out 300,000 bottles with Guala’s innovative connected closures to support The Malibu Games this summer in the US. These limited-edition connected bottles will be circulated in Ohio and Texas, giving consumers access to drink recipes and sweepstake competitions, while also promoting the event’s brand.
The company is now poised to grow even further with its latest sustainable innovation. In December 2020, Guala announced a partnership with Oceanworks to produce its Divinum Blossom sustainable closures collection, which are made of 100% Oceanworks Guaranteed ocean plastic. These closures are the first of their kind, demonstrating how high-performance industrial design can be achieved using recycled and recyclable materials. It is a fantastic example of how the industry can reduce its dependency on virgin and single-use resources while contributing to the reduction of plastic waste defiling waterways and our oceans. Oceanworks is thrilled to have partnered with Guala Closures in this ground-breaking initiative.
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